You know those adds that come on before the previews of movies? Screenvision which sells and programs in-cinema advertising, is planning to revamp the pre-show experience. Starting in September, you will start to see redesigned 20-minute “advertainment” blocks including info by Paula Abdul, Nascar, and Timbaland who will pop up in a series of 60-90 second videos during the block to talk about his influences and pick songs to play behind the more trivia, snack-bar type ads.
Timbaland said a collaboration with Screenvision was appealing both as a new creative outlet and a way to stoke his personal brand. “I don’t follow people — I like to do things to make people follow me,” he said.
Monique Idlett-Mosley, his wife and the co-president of Mosley Music Group, said the idea was actually hers. “We’re huge moviegoers, and we were sitting there in this theater one day and noticed how everyone was paying attention to this preshow,” she said. “I said, ‘Wow, from a marketing perspective, this is gold.’ ”
Speaking of movies, have you all seen Inception yet? If not go see it, the ending makes it all worth it.